{"id":9722,"date":"2021-04-19T16:15:16","date_gmt":"2021-04-19T20:15:16","guid":{"rendered":"http:\/\/local.brightwhiz\/?p=9722"},"modified":"2021-04-19T16:15:16","modified_gmt":"2021-04-19T20:15:16","slug":"googles-floc-ad-tracking-tech-rejected-by-brave-vivaldi-and-duckduckgo","status":"publish","type":"post","link":"http:\/\/local.brightwhiz\/googles-floc-ad-tracking-tech-rejected-by-brave-vivaldi-and-duckduckgo\/","title":{"rendered":"Google&#8217;s FLoC Ad Tracking Tech Rejected by Brave, Vivaldi, and DuckDuckGo"},"content":{"rendered":"\n<p>Browser vendors including Brave, Vivaldi, and search engine developer DuckDuckGo has so far rejected Google&#8217;s upcoming FLoC ad tracking tech due to <a href=\"http:\/\/local.brightwhiz\/tag\/security\">security<\/a> concerns.<\/p>\n\n\n\n<p>Google announced in March that it has plans to roll out a new <a href=\"http:\/\/local.brightwhiz\/tag\/privacy\">privacy<\/a>-focused feature for the Chrome browser and ad-serving websites.<\/p>\n\n\n\n<p>This new feature labeled Federated Learning of Cohorts (FLoC) is meant to replace the more traditional third-party cookies used by ad networks and analytics platforms to track users across the web. This potentially opens a can of worms in terms of security and user privacy.<\/p>\n\n\n\n<p>FLoC replaces tracking technologies like third-party cookies and localStorage with what is being called &#8220;cohorts&#8221;. This is done by the user&#8217;s individual web browser assuming responsibility of tracking users across the world wide web from ad servers and services.<\/p>\n\n\n\n<p>FLoC has been criticized by the Electronic Frontier Foundation (EFF). Google is running a Chrome &#8220;origin trial&#8221; to test out an experimental Federated Learning of Cohorts in regions including Australia, Brazil, Canada, India, Indonesia, Japan, Mexico, New Zealand, the Philippines, and the United States currently affecting 0.5% of Chrome users.<\/p>\n\n\n\n<p><a href=\"https:\/\/amifloced.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">EFF has set up a page here<\/a> that can help you determine if you have been included in this testing. <a href=\"https:\/\/amifloced.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Visit this website<\/a> for more details about this testing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Browser vendors including Brave, Vivaldi, and search engine developer DuckDuckGo has so far rejected Google&#8217;s upcoming FLoC ad tracking tech due to security concerns. Google announced in March that it&#8230;<\/p>\n","protected":false},"author":1,"featured_media":9723,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,16],"tags":[106,320,468,526,635],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google&#039;s FLoC Ad Tracking Rejected by Brave, Vivaldi, and DuckDuckGo<\/title>\n<meta name=\"description\" content=\"Browser vendors Brave, Vivaldi, and DuckDuckGo has so far rejected Google&#039;s upcoming FLoC ad tracking tech due to security concerns\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/local.brightwhiz\/googles-floc-ad-tracking-tech-rejected-by-brave-vivaldi-and-duckduckgo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google&#039;s FLoC Ad Tracking Rejected by Brave, Vivaldi, and DuckDuckGo\" \/>\n<meta property=\"og:description\" content=\"Browser vendors Brave, Vivaldi, and DuckDuckGo has so far rejected Google&#039;s upcoming FLoC ad tracking tech due to security concerns\" \/>\n<meta property=\"og:url\" content=\"http:\/\/local.brightwhiz\/googles-floc-ad-tracking-tech-rejected-by-brave-vivaldi-and-duckduckgo\/\" \/>\n<meta property=\"og:site_name\" content=\"Brightwhiz.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/brightwhiz\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-19T20:15:16+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/local.brightwhiz\/wp-content\/uploads\/2021\/04\/flac.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michael Bright\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@brightwhizmag\" \/>\n<meta name=\"twitter:site\" content=\"@brightwhizmag\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Bright\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/local.brightwhiz\/googles-floc-ad-tracking-tech-rejected-by-brave-vivaldi-and-duckduckgo\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/local.brightwhiz\/googles-floc-ad-tracking-tech-rejected-by-brave-vivaldi-and-duckduckgo\/\"},\"author\":{\"name\":\"Michael Bright\",\"@id\":\"http:\/\/local.brightwhiz\/#\/schema\/person\/81f0f3126f13834ae2e7f381b3028e32\"},\"headline\":\"Google&#8217;s FLoC Ad Tracking Tech Rejected by Brave, Vivaldi, and DuckDuckGo\",\"datePublished\":\"2021-04-19T20:15:16+00:00\",\"dateModified\":\"2021-04-19T20:15:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/local.brightwhiz\/googles-floc-ad-tracking-tech-rejected-by-brave-vivaldi-and-duckduckgo\/\"},\"wordCount\":222,\"publisher\":{\"@id\":\"http:\/\/local.brightwhiz\/#organization\"},\"image\":{\"@id\":\"http:\/\/local.brightwhiz\/googles-floc-ad-tracking-tech-rejected-by-brave-vivaldi-and-duckduckgo\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/local.brightwhiz\/wp-content\/uploads\/2021\/04\/flac.jpg\",\"keywords\":[\"Browsers\",\"Internet\",\"Privacy\",\"Security\",\"Web\"],\"articleSection\":[\"News\",\"Technology\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/local.brightwhiz\/googles-floc-ad-tracking-tech-rejected-by-brave-vivaldi-and-duckduckgo\/\",\"url\":\"http:\/\/local.brightwhiz\/googles-floc-ad-tracking-tech-rejected-by-brave-vivaldi-and-duckduckgo\/\",\"name\":\"Google's FLoC Ad Tracking Rejected by Brave, Vivaldi, and DuckDuckGo\",\"isPartOf\":{\"@id\":\"http:\/\/local.brightwhiz\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/local.brightwhiz\/googles-floc-ad-tracking-tech-rejected-by-brave-vivaldi-and-duckduckgo\/#primaryimage\"},\"image\":{\"@id\":\"http:\/\/local.brightwhiz\/googles-floc-ad-tracking-tech-rejected-by-brave-vivaldi-and-duckduckgo\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/local.brightwhiz\/wp-content\/uploads\/2021\/04\/flac.jpg\",\"datePublished\":\"2021-04-19T20:15:16+00:00\",\"dateModified\":\"2021-04-19T20:15:16+00:00\",\"description\":\"Browser vendors Brave, Vivaldi, and DuckDuckGo has so far rejected Google's upcoming FLoC ad tracking tech due to security concerns\",\"breadcrumb\":{\"@id\":\"http:\/\/local.brightwhiz\/googles-floc-ad-tracking-tech-rejected-by-brave-vivaldi-and-duckduckgo\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/local.brightwhiz\/googles-floc-ad-tracking-tech-rejected-by-brave-vivaldi-and-duckduckgo\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/local.brightwhiz\/googles-floc-ad-tracking-tech-rejected-by-brave-vivaldi-and-duckduckgo\/#primaryimage\",\"url\":\"http:\/\/local.brightwhiz\/wp-content\/uploads\/2021\/04\/flac.jpg\",\"contentUrl\":\"http:\/\/local.brightwhiz\/wp-content\/uploads\/2021\/04\/flac.jpg\",\"width\":1200,\"height\":630,\"caption\":\"Google's FLoC Ad Tracking Tech\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/local.brightwhiz\/googles-floc-ad-tracking-tech-rejected-by-brave-vivaldi-and-duckduckgo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\/\/local.brightwhiz\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google&#8217;s FLoC Ad Tracking Tech Rejected by Brave, Vivaldi, and DuckDuckGo\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/local.brightwhiz\/#website\",\"url\":\"http:\/\/local.brightwhiz\/\",\"name\":\"Brightwhiz.com\",\"description\":\"Best Tech guides, Tutorials, and News\",\"publisher\":{\"@id\":\"http:\/\/local.brightwhiz\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/local.brightwhiz\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"http:\/\/local.brightwhiz\/#organization\",\"name\":\"Brightwhiz\",\"url\":\"http:\/\/local.brightwhiz\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/local.brightwhiz\/#\/schema\/logo\/image\/\",\"url\":\"http:\/\/local.brightwhiz\/wp-content\/uploads\/2021\/11\/brightwhiz-com-logo-orange.png\",\"contentUrl\":\"http:\/\/local.brightwhiz\/wp-content\/uploads\/2021\/11\/brightwhiz-com-logo-orange.png\",\"width\":706,\"height\":135,\"caption\":\"Brightwhiz\"},\"image\":{\"@id\":\"http:\/\/local.brightwhiz\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/brightwhiz\/\",\"https:\/\/twitter.com\/brightwhizmag\",\"https:\/\/instagram.com\/bright_whiz\/\",\"https:\/\/www.pinterest.com\/sobbayi\/\",\"https:\/\/www.youtube.com\/channel\/UC6sCdP_d_RiTIM7ErFT-PSQ\"]},{\"@type\":\"Person\",\"@id\":\"http:\/\/local.brightwhiz\/#\/schema\/person\/81f0f3126f13834ae2e7f381b3028e32\",\"name\":\"Michael Bright\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/local.brightwhiz\/#\/schema\/person\/image\/\",\"url\":\"http:\/\/1.gravatar.com\/avatar\/da90485875ff0aafa38fdd494abe87d1?s=96&d=mm&r=g\",\"contentUrl\":\"http:\/\/1.gravatar.com\/avatar\/da90485875ff0aafa38fdd494abe87d1?s=96&d=mm&r=g\",\"caption\":\"Michael Bright\"},\"sameAs\":[\"https:\/\/sobbayi.com\"],\"url\":\"http:\/\/local.brightwhiz\/author\/sobbayiadmin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google's FLoC Ad Tracking Rejected by Brave, Vivaldi, and DuckDuckGo","description":"Browser vendors Brave, Vivaldi, and DuckDuckGo has so far rejected Google's upcoming FLoC ad tracking tech due to security concerns","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/local.brightwhiz\/googles-floc-ad-tracking-tech-rejected-by-brave-vivaldi-and-duckduckgo\/","og_locale":"en_US","og_type":"article","og_title":"Google's FLoC Ad Tracking Rejected by Brave, Vivaldi, and DuckDuckGo","og_description":"Browser vendors Brave, Vivaldi, and DuckDuckGo has so far rejected Google's upcoming FLoC ad tracking tech due to security concerns","og_url":"http:\/\/local.brightwhiz\/googles-floc-ad-tracking-tech-rejected-by-brave-vivaldi-and-duckduckgo\/","og_site_name":"Brightwhiz.com","article_publisher":"https:\/\/www.facebook.com\/brightwhiz\/","article_published_time":"2021-04-19T20:15:16+00:00","og_image":[{"width":1200,"height":630,"url":"http:\/\/local.brightwhiz\/wp-content\/uploads\/2021\/04\/flac.jpg","type":"image\/jpeg"}],"author":"Michael Bright","twitter_card":"summary_large_image","twitter_creator":"@brightwhizmag","twitter_site":"@brightwhizmag","twitter_misc":{"Written by":"Michael Bright","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"http:\/\/local.brightwhiz\/googles-floc-ad-tracking-tech-rejected-by-brave-vivaldi-and-duckduckgo\/#article","isPartOf":{"@id":"http:\/\/local.brightwhiz\/googles-floc-ad-tracking-tech-rejected-by-brave-vivaldi-and-duckduckgo\/"},"author":{"name":"Michael Bright","@id":"http:\/\/local.brightwhiz\/#\/schema\/person\/81f0f3126f13834ae2e7f381b3028e32"},"headline":"Google&#8217;s FLoC Ad Tracking Tech Rejected by Brave, Vivaldi, and DuckDuckGo","datePublished":"2021-04-19T20:15:16+00:00","dateModified":"2021-04-19T20:15:16+00:00","mainEntityOfPage":{"@id":"http:\/\/local.brightwhiz\/googles-floc-ad-tracking-tech-rejected-by-brave-vivaldi-and-duckduckgo\/"},"wordCount":222,"publisher":{"@id":"http:\/\/local.brightwhiz\/#organization"},"image":{"@id":"http:\/\/local.brightwhiz\/googles-floc-ad-tracking-tech-rejected-by-brave-vivaldi-and-duckduckgo\/#primaryimage"},"thumbnailUrl":"http:\/\/local.brightwhiz\/wp-content\/uploads\/2021\/04\/flac.jpg","keywords":["Browsers","Internet","Privacy","Security","Web"],"articleSection":["News","Technology"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"http:\/\/local.brightwhiz\/googles-floc-ad-tracking-tech-rejected-by-brave-vivaldi-and-duckduckgo\/","url":"http:\/\/local.brightwhiz\/googles-floc-ad-tracking-tech-rejected-by-brave-vivaldi-and-duckduckgo\/","name":"Google's FLoC Ad Tracking Rejected by Brave, Vivaldi, and DuckDuckGo","isPartOf":{"@id":"http:\/\/local.brightwhiz\/#website"},"primaryImageOfPage":{"@id":"http:\/\/local.brightwhiz\/googles-floc-ad-tracking-tech-rejected-by-brave-vivaldi-and-duckduckgo\/#primaryimage"},"image":{"@id":"http:\/\/local.brightwhiz\/googles-floc-ad-tracking-tech-rejected-by-brave-vivaldi-and-duckduckgo\/#primaryimage"},"thumbnailUrl":"http:\/\/local.brightwhiz\/wp-content\/uploads\/2021\/04\/flac.jpg","datePublished":"2021-04-19T20:15:16+00:00","dateModified":"2021-04-19T20:15:16+00:00","description":"Browser vendors Brave, Vivaldi, and DuckDuckGo has so far rejected Google's upcoming FLoC ad tracking tech due to security concerns","breadcrumb":{"@id":"http:\/\/local.brightwhiz\/googles-floc-ad-tracking-tech-rejected-by-brave-vivaldi-and-duckduckgo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/local.brightwhiz\/googles-floc-ad-tracking-tech-rejected-by-brave-vivaldi-and-duckduckgo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/local.brightwhiz\/googles-floc-ad-tracking-tech-rejected-by-brave-vivaldi-and-duckduckgo\/#primaryimage","url":"http:\/\/local.brightwhiz\/wp-content\/uploads\/2021\/04\/flac.jpg","contentUrl":"http:\/\/local.brightwhiz\/wp-content\/uploads\/2021\/04\/flac.jpg","width":1200,"height":630,"caption":"Google's FLoC Ad Tracking Tech"},{"@type":"BreadcrumbList","@id":"http:\/\/local.brightwhiz\/googles-floc-ad-tracking-tech-rejected-by-brave-vivaldi-and-duckduckgo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"http:\/\/local.brightwhiz\/"},{"@type":"ListItem","position":2,"name":"Google&#8217;s FLoC Ad Tracking Tech Rejected by Brave, Vivaldi, and DuckDuckGo"}]},{"@type":"WebSite","@id":"http:\/\/local.brightwhiz\/#website","url":"http:\/\/local.brightwhiz\/","name":"Brightwhiz.com","description":"Best Tech guides, Tutorials, and News","publisher":{"@id":"http:\/\/local.brightwhiz\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/local.brightwhiz\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"http:\/\/local.brightwhiz\/#organization","name":"Brightwhiz","url":"http:\/\/local.brightwhiz\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/local.brightwhiz\/#\/schema\/logo\/image\/","url":"http:\/\/local.brightwhiz\/wp-content\/uploads\/2021\/11\/brightwhiz-com-logo-orange.png","contentUrl":"http:\/\/local.brightwhiz\/wp-content\/uploads\/2021\/11\/brightwhiz-com-logo-orange.png","width":706,"height":135,"caption":"Brightwhiz"},"image":{"@id":"http:\/\/local.brightwhiz\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/brightwhiz\/","https:\/\/twitter.com\/brightwhizmag","https:\/\/instagram.com\/bright_whiz\/","https:\/\/www.pinterest.com\/sobbayi\/","https:\/\/www.youtube.com\/channel\/UC6sCdP_d_RiTIM7ErFT-PSQ"]},{"@type":"Person","@id":"http:\/\/local.brightwhiz\/#\/schema\/person\/81f0f3126f13834ae2e7f381b3028e32","name":"Michael Bright","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/local.brightwhiz\/#\/schema\/person\/image\/","url":"http:\/\/1.gravatar.com\/avatar\/da90485875ff0aafa38fdd494abe87d1?s=96&d=mm&r=g","contentUrl":"http:\/\/1.gravatar.com\/avatar\/da90485875ff0aafa38fdd494abe87d1?s=96&d=mm&r=g","caption":"Michael Bright"},"sameAs":["https:\/\/sobbayi.com"],"url":"http:\/\/local.brightwhiz\/author\/sobbayiadmin\/"}]}},"_links":{"self":[{"href":"http:\/\/local.brightwhiz\/wp-json\/wp\/v2\/posts\/9722"}],"collection":[{"href":"http:\/\/local.brightwhiz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/local.brightwhiz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/local.brightwhiz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/local.brightwhiz\/wp-json\/wp\/v2\/comments?post=9722"}],"version-history":[{"count":0,"href":"http:\/\/local.brightwhiz\/wp-json\/wp\/v2\/posts\/9722\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/local.brightwhiz\/wp-json\/wp\/v2\/media\/9723"}],"wp:attachment":[{"href":"http:\/\/local.brightwhiz\/wp-json\/wp\/v2\/media?parent=9722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/local.brightwhiz\/wp-json\/wp\/v2\/categories?post=9722"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/local.brightwhiz\/wp-json\/wp\/v2\/tags?post=9722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}