Facebook has acquired GIPHY fora reported $400 million. it now becomes part of the Instagram family.
GIPHY is a definitive source for reaction, unique, and funny GIFs. Their original website functioned solely as a search engine for GIFs but now hosts a huge library of this expressive visual content.
Facebook‘s plan is to further integrate its GIF library into Instagram and other Application software or app is a program or group of programs designed to run on computing devices which perform a group of functions, tasks, or activities for the end-user. These programs usually consist of system software and application software. System software interacts with computers at a basic level performing low-level. Application software resides above system software directly interacting with the... More within the Facebook family such as Messenger and WhatsApp in addition to the way developers and content creators already use it.
You can find out more about the GIPHY acquisition announcement here.