Facebook has acquired GIPHY fora reported $400 million. it now becomes part of the Instagram family.
GIPHY is a definitive source for reaction, unique, and funny GIFs. Their original website functioned solely as a search engine for GIFs but now hosts a huge library of this expressive visual content.
Facebook‘s plan is to further integrate its GIF library into Instagram and other apps within the Facebook family such as Messenger and WhatsApp in addition to the way developers and content creators already use it.
You can find out more about the GIPHY acquisition announcement here.